Birmingham’s TOCA Social has announced a partnership with Women in Football ahead of this summer’s UEFA Women’s Euros.

The collaboration will see the Bullring venue host a series of official watch parties for England’s upcoming matches. The partnership celebrates a shared mission to champion community, inclusivity and the women’s game through a summer campaign titled “Watch and Play the Game – Together as a Team.”

The summer screenings will kick off on Sat 5 Jul, with England’s opening game against France. Live screenings of every England game will be accompanied by DJ sets, MC hosts and pre-match gaming for ticket holders. There will also be family-friendly spaces with food and drink offers running pre-match.

Melissa Herman, SVP of Strategic Partnerships at TOCA, said: “We’re creating more than just a screening — we’re building a space where fans of all backgrounds can come together to celebrate the game they love. Partnering with Women in Football allows us to spotlight the incredible growth of the women’s game while delivering an unforgettable experience in our new Fanzone.”

Yvonne Harrison, CEO of Women in Football, said: “We’re delighted to partner with TOCA Social to create a space where members of Women in Football can come together to celebrate the women’s game in a fun, inclusive environment. Our aim this summer is to galvanise our community around women’s football, and TOCA Social is ensuring there is a place for everyone in the game.”

All games in the tournament will be screened, and tickets for the England watch parties are now live. Tickets are £6 and include a drink or an exclusive Leah Williamson Sundae.

TOCA Social,
BULLRING, 11 St Martin's Walk, Birmingham B5 4BU
Words:
Bradley Lengden
Published on:
Wed 18 Jun 2025