In the beginning in Digbeth there was just a big old arts and office space called The Custard Factory and not much else. It might now be the epicentre of afterdark happenings in Birmingham, but until 1994: notsomuch. Until, as legend has it, ATHLETICO took the plunge and threw a hugely successful party with Mo Wax. A legendary run of guests followed with the likes of Harvey, Basement Jaxx, 4 Hero, Gilles Peterson, Goldie, Richard Fearless, Death in Vegas, Grandmaster Flash, Chemical Brothers, James Lavelle, Jon Carter, David Holmes, Andrew Weatherall, Red Snapper and Fat Boy Slim. ATHLETICO’s return as part of the Hare & Hounds Kings Heath 10th Anniversary continues the legend with an incredible line-up featuring James Lavelle (UNKLE/Mo Wax), Nu-disco pioneers Chicken Lips, original game changers Renegade Soundwave and founding residents Alex Sparrow, Kirstie McAra and Simon Fathead. Bound to sell out double-time we suggest you book now. You have been warned.

Fri 19 May, 9pm at Hare & Hounds 106 High Street, Kings Heath Birmingham B14 7JZ £15 www.hareandhoundskingsheath.co.uk