Clays, an immersive clay pigeon target shooting experience bar, is set to open in Birmingham’s historic Piccadilly Arcade this winter.

Using unique software, Clays replicates a British shooting ground, combining the social experience with a premium food menu. Designed by Culinary Director Roger Olsson, the offering features sustainable British produce and a wide range of expertly crafted cocktails.

Clays‘ first site in London, Moorgate, opened in 2021, followed by a second location in Canary Wharf in 2022. The new venue in Birmingham will incorporate interiors inspired by the British countryside, with a focus on its stunning scenery and greenery.

With space to host up to 500 people across three floors, guests will have plenty of space for shooting, eating and entertaining.

Founder and CEO of Clays, Tom Snellock, stated “Clays has reinvented the traditional country sport of clay shooting by combining a virtual shooting experience with a beautiful bar environment to offer guests something truly unique. We think everything’s better with a bit of friendly competition in the mix and our epic social experience gets every guest in the group involved and excited. We’re ready to bring the Clays experience to the Midlands and we hope to see you there!”

Sign-ups are now open for anyone wanting to gain exclusive access to make a booking upon the venue’s opening this December. Click here to register for updates and booking access.