Beauty giant Sephora has confirmed the opening date of its first-ever Birmingham store.

The French brand is set to take over a huge 4,925-square-foot space in the Bullring. An official opening date has now also been set, with Sephora Birmingham arriving on Wed 13 Nov.

The new store will become Sephora’s sixth in the UK, following two locations in London, two in Newcastle and one in Manchester.

Sara Boyd, MD of Sephora UK, said: “We have once again harnessed the power of listening to our customers to shape our expansion plans around the UK, and the appetite that our beauty community in Birmingham made was profoundly powerful.

“The demand we have seen on social media and customer enquiries, particularly on the back of the Manchester opening and Newcastle announcements has been phenomenal, and we are thrilled to announce that we will be welcoming Birmingham customers in the iconic Bullring location in winter 2024.”

Customers can browse a wide selection of brands across makeup, fragrance, skincare, haircare, travel and more. The latest store will also provide in-store beauty services.

Image credit: Sephora

Thu 14 Nov, Sephora,
Unit MSU11, Level 7, Bullring Shopping Centre Bullring, Birmingham B5 4BU
Words:
Bradley Lengden
Published on:
Tue 15 Oct 2024

You may also be interested in

Keep up with
Birmingham Wire

Enter your email address below to sign up for Birmingham Wire’s email newsletter